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Mobile Matters Tech

From Silver Screen To Smartphone, These Celebrities Are Cashing In On Mobile Game Ads: Jennifer Lopez, Chris Pratt, Pedro Pascal, And More

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Mobile games have seen a massive rise in celebrity ad spend in recent years. Here are some of the top ones that you should know about!

Gaming - July 17th 2025, 10:18 GMT+2
Arnold Schwarzenegger Mobile Strike

5. Arnold Schwarzenegger - Mobile Strike

The Terminator starred in a high-octane ad for the mobile game, Mobile Strike, a freemium mobile strategy game by Machine Zone (MZ).

While it has been years since he did the ad, the game still uses it to the fullest to market Mobile Strike.

Courteney Cox And Lisa Kudrow Royal Kingdom

4. Courteney Cox And Lisa Kudrow - Royal Kingdom

Royal Kingdom's digital ad spend between Q1 2025 and the first two months of Q2 has seen a massive 142% jump as per Sensor Tower.

This doesn't come as a surprise, as the game has used some of the most popular celebrities to advertise their game.

The recent ones are Courteney Cox and Lisa Kudrow, best known for their roles as Monica and Phoebe on Friends.

Jennifer Lopez Coin Master

3. Jennifer Lopez - Coin Master

Jennifer Lopez starred in a series of high-profile Coin Master ads for Moon Active that massively boosted the game's visibility and brand awareness.

For people who don't know, Coin Master is a casual mobile game blending slot machine mechanics, village building, and social interaction.

Chris Pratt Monopoly Go

2. Chris Pratt - Monopoly Go!

While Chris Pratt is not new to advertising mobile games, his recent ad has surely caught a lot of attention.

Back in November 2024, Chris Pratt, alongside Jason Momoa, Keke Palmer, and Will Ferrell (voicing Mr. Monopoly), starred in Scopely’s “Friendship Pays” campaign for Monopoly GO!

Pedro Pascal Merge Mansion

1. Pedro Pascal - Merge Mansion

Pedro Pascal, star of The Mandalorian and The Last of Us, did a quirky, cinematic campaign for Merge Mansion, a puzzle game by Metacore, that was surprising to us, but a massive success for the game, increasing its already good brand awareness.

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Mobile games have received a ton of criticism in the gaming industry and are often treated as a low-quality cash grab.

But that doesn't change the fact that it holds a massive player base who like to spend a lot.

And as the mobile gaming market is expanding, celebrities have become the ultimate trump card for developers aiming to stand out.

From action legends like Arnold Schwarzenegger to beloved Friends stars Courteney Cox and Lisa Kudrow, and global icons like Jennifer Lopez and Chris Pratt, many are seen doing mobile ads. In this article, we have listed some of the top ones!

Mobile games have received a ton of criticism in the gaming industry and are often treated as a low-quality cash grab.

But that doesn't change the fact that it holds a massive player base who like to spend a lot.

And as the mobile gaming market is expanding, celebrities have become the ultimate trump card for developers aiming to stand out.

From action legends like Arnold Schwarzenegger to beloved Friends stars Courteney Cox and Lisa Kudrow, and global icons like Jennifer Lopez and Chris Pratt, many are seen doing mobile ads. In this article, we have listed some of the top ones!

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