In this article, we go over everything new announced during Apple's September event, including the new iPhone 17s and others.

On Sept 9, the Apple Event will take place, where Tim Cook, along with other higher-ups ups will be showcasing the new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, along with the new Apple Watch and other hardware and software.
The event will air at 10 a.m. PT, and since it's Tuesday, there is a high chance that many will miss it as we all have work and other matters to take care of than watching an hour+ long livestream.
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— Apple (@Apple) August 26, 2025
Moreover, the event will not only reveal and share key details like launch dates, pre-orders, and such for the new iPhone 17s, but we will also see the next generation of the AirPods and Apple Watch.
Reports also suggest Apple will also reveal and launch the new AirPods Pro 3 and Apple Watch 11 Series, which also includes the Apple Watch Ultra 3.
In the wake of all this, we prepared this article where we share the live updates from Apple's September 2025 event, covering everything announced, along with other key details that you shouldn't miss out on.
Everything Announced At Apple's September Event - LIVE

WORK IN PROGRESS
That said, here are the announcements we will be seeing, though subject to change:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro and iPhone 17 Pro Max
- iOS 26 Liquid Glass
- Apple TV 4K (2025)
- Apple Watch Series 11
- Apple Watch Ultra 3
- Apple Watch SE 3
- Apple AirTags 2
- AirPods Pro 3
- Apple HomePod with Display