CARGO is a dynamic new robot mascot that will captivate audiences at Snapdragon Pro Series events with his unique abilities and vibrant personality.
For over six years, ESL FACEIT Group (EFG) and DHL have been working together to bring unique experiences to esports fans worldwide. From the thrilling DHL Drop to Dota 2 Adventures and Ultimate10, each campaign has been crafted to deepen the connection the audience feels with the games they love.
This partnership has extended to the Snapdragon Pro Series, the world's largest multi-genre mobile esports competition, with new ways to engage with the community.
This year, at the Call of Duty: Mobile World Championship by Snapdragon Pro Series at DreamHack Atlanta, fans got to meet a new character in the ecosystem’s universe: CARGO! This was his second in-person appearance after he debuted at gamescom 2024 at the Snapdragon Pro Series Asphalt Legends: Unite Global Finals and the Snapdragon Pro Series Brawl Stars Championship 2024 Last Chance Qualifier. The robot mascot isn’t your typical Automaton; he’s a forward-thinking, outside-the-box creative genius, here to inspire and entertain fans as he explores the world of esports.
Dressed in DHL’s iconic red and yellow colors, CARGO made a splash, roaming the event grounds, snapping photos with fans, and handing out gifts. And, this is just the beginning – you’ll be seeing a lot more of CARGO at upcoming Snapdragon Pro Series events, both live and online.
In his animated origin story, CARGO was introduced as a robot with some seriously cool abilities, including matter creation (he can make items and new elements on the fly), summoning teleportation portals (for quick jumps between mobile gaming events), and even gravity manipulation (you heard that right, he can glide and perform gravity-defying stunts).
But CARGO’s more than just his powers. He’s a character, an adventurous ambassador for the Snapdragon Pro Series, and he’s here to be a companion who brings fans closer to their favorite players, teams, and competitions.
The origin video is just the first episode of CARGO’s adventure in the Snapdragon Pro Series. EFG and DHL will release further episodes that follow his journey on Earth as he encounters new challenges, meets a variety of characters, and uncovers more ofur planet’s esports spirit.
With CARGO, EFG and DHL are blending the digital and physical worlds, transforming him into a face that’s instantly recognizable and loved by mobile esports fans everywhere. This is just the beginning for CARGO – so get ready for more exciting adventures ahead!
MobileMatters is in partnership with ESL FACEIT Group, the organizers behind the Snapdragon Pro Series.