ImOw claims he was kicked from the EA Creator Program after publicly criticizing the game, a move which has sparked calls of a boycott of the game.
A popular mobile gaming content creator has claimed he was kicked from the EA Creator Program after it publically criticized Apex Legends Mobile on social media.
He was kicked from the program after calling out the game's developers on Twitter earlier this week, slamming the official Apex Legends Mobile Twitter account for what he saw as "pointless retweets of art," a move he branded "embarrassing."
Can we please get some social media posts of what you have upcoming in the game, bug fixes, ANYTHING that's actually wanted rather than pointless retweets of art, and posts that don't mean anything. It's embarrassing to see this now (held my tongue for too long now)— Tribe ImOw (@ImOwFromYT) September 14, 2022
The creator, who goes by the name ImOw and is part of mobile esports organization Tribe Gaming, has 90,000 subscribers on YouTube and has been creating content around Apex Legends Mobile since it has been announced.
He also took aim at the game's "cringe" adverts on TikTok, with ImOw preferring the developers to provide more information about what players can expect in the future for the game and work on bug fixes.
He claims that after these comments, he was kicked from the EA Creator Program, an initiative that gives content creators exclusive access to content and facilitates communication with the developers.
In a clip from his stream that has subsequently gone viral, ImOw said he was removed for "expressing my opinions and thoughts on social media."
He then stated he would no longer be posting Apex Legends Mobile content to his channel.
"You will not be seeing Apex Legends Mobile content on this channel from this day forward," said ImOw. "I am not going to give any more free promotion to the game.
"I am not going to be advertising the game to people. I am not going to be making content that does not listen to their creators and especially kicks out [...] one of their most loyal creators."
Are Content Creators Boycotting Apex Legends Mobile?
News of his removal from the program sparked talks of a boycott in the Apex Legends Mobile content creator community and messages of support came from fellow creators, including Ghost Gaming's DuckyTheGamer.
I just found out imow got kicked out of the EA Creator Program for speaking up about the issues in Apex Legends Mobile, If that doesn't show how the game is being approached, I don't know what will. I'm sorry this happened to him, but I'm also happy it happened because -— S (@SonhoAlt) September 15, 2022
I want Apex Mobile to succeed and thrive... but man they're making it hard on themselves https://t.co/8sE251NGvV— DuckyTheGamer (@duckybtw) September 15, 2022
Apex Legends Mobile has been coming under increasing criticism, especially by content creators who follow the game.
On September 9, content creator ThatOneGamingBot, who is behind the apexmINTEL Twitter account, posted a lengthy open letter that claimed that the current development team has "no experience with mobile games" and that the "game is going down the gutter."
Regarding Apex Mobile. pic.twitter.com/zHagl6LPwB— ThatOneGamingBot (@thegamingbottt) September 9, 2022
If the game is going down the gutter, then it couldn't happen at a worse time. The world got its first look at rival battle royale Call of Duty: Warzone Mobile this week, and another AAA shooter, Rainbow Six Mobile, is nearing release. That's now where ImOw is focusing his attention, and many mobile gamers dejected by Apex Legends Mobile lackluster updates and myriad bugs may well feel the same.
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