Diablo Immortal Made Over $49 Million In First Month Despite Backlash

It appears Diablo Immortal's heavy-handed monetization strategy hasn't put off too many with reports claiming the game has made over $49 million.

Diablo Immortal earnings
That's a lot of dough. | © Activision Blizzard

Diablo Immortal has made over $49 million in the month since its release, according to figures provided by Appmagic and reported by mobilegamer.biz.

The figures show that Diablo Immortal has been downloaded over 10 million times with earnings peaking at $2.4 million on June 11. By day 30, that revenue totaled approximately $49 million. For context, PUBG Mobile, which regularly takes the top spot for monthly mobile gaming revenue made $206 million in May 2022.

These figures, however, will be music to the ears of the suits at Activision Blizzard, who must have feared the worst for the game after it received an avalanche of bad press on release with criticism focused on its egregious microtransactions.

Diablo Immortal Weathers Critics With Huge First Month Revenue Figures

So heavy-handed were Diablo Immortal's gacha mechanics, that a report in Kotaku put the cost of fully upgrading your character at as much as $500,000. It had the game, and its endgame and PvP content, branded "pay-to-win".

The game, which people otherwise found to be a perfectly good adaption of the much-loved Diablo franchise, was subsequently review bombed. But, it clearly wasn't enough to turn off fans with these figures showing that the game has found its audience.

Perhaps Diablo Immortal was always meant to be this polarizing. Its announcement at BlizzCon 2018 has gone done in infamy, as Diablo diehards struggled to get their head around Blizzard offering a mobile release when all minds were on Diablo 4 - the presentation turned testy with the audience booing the speakers during a QnA.

So, has Diablo Immortal won them over? Or has an entirely new audience discovered the dungeon crawler? Whoever it is, Activision Blizzard will feel vindicated by their decisions if these figures hold up in the future - which doesn't exactly spell good news for mobile gamers.

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